Project description:
Mperativ, a cutting-edge Revenue Marketing Platform founded by industry pioneers Jim McHugh and Daniel Raskin, required a significant overhaul of their existing web presence. The primary goal was to align the website's user experience and performance with the innovative nature of their platform. This involved a complete redesign of the main page, development of five key pages, substantial performance optimization, and a critical restructuring of the site's SEO foundation.
The project addressed several key challenges. The previous site suffered from performance issues, largely due to unoptimized images, with many exceeding 3MB, leading to slow load times. Furthermore, the SEO structure was disorganized, hindering organic visibility. A core part of the engagement involved meticulously optimizing all images across the site and rebuilding the heading structure and metadata to adhere to best practices, creating a solid foundation for search engine performance.
A significant functional enhancement was the implementation of a dynamic filtering system for their Resources page mperativ.io/resources. Leveraging the power of Webflow CMS combined with Finsweet Attributes, I created an intuitive filtering mechanism. This allows users to easily sort and find relevant content (like case studies, blog posts, or whitepapers) based on specific criteria, dramatically improving content discoverability and user engagement on this vital section of the site.
Enhanced Site Performance
Drastically reduced page load times by optimizing large image files, leading to a smoother user experience and better core web vital scores.
Improved SEO Foundation
Rebuilt the site's SEO structure, correcting hierarchies and metadata to improve search engine crawlability and potential ranking.
Dynamic Resource Filtering
Implemented advanced CMS filtering using Finsweet, enabling users to quickly find the specific resources they need, increasing content engagement.
Ready to
work with us ?
Get A Quote
Technology:
- Webflow:
Utilized as the primary development platform for building the website structure, styling, interactions, and managing content via its integrated CMS. Webflow allowed for rapid development and visual design implementation.
- Finsweet Attributes:
This powerful JavaScript library was implemented to add advanced filtering capabilities directly to the Webflow CMS collection list on the Resources page, enabling dynamic content sorting without writing custom code.
Result:
The outcome is a visually refreshed, significantly faster, and better-structured website for Mperativ. The implemented changes provide an improved user experience, a stronger foundation for SEO growth, and enhanced content interaction through dynamic filtering.
- Project URL:
- Technology:Webflow, Finsweet Attributes
- Location:San Francisco
- Project type:Multi-page Website Redesign & CMS Enhancement
- Duration:2 weeks
